Dannielle Dan
PayPal
Microsoft
Armorblox
Medallia
Cisco
AT&T
SVB

My Story

Hi there! I'm Dannielle, a product design leader and team builder in San Francisco bay area. Being a designer in the tech industry fulfills my intellectual curiosity and creativity.

I believe in integrity, grit and growth mindset. I love to question assumptions and hone into clear customer-centric problems, and pride myself when elegant design solutions translate to improved business results.

Over the past decade, I have led design and delivered 10+ B2B SAAS products in AI-based startups, fin-tech, ed-tech and CX. In my leadership approach, I strive to foster a collaborative and growth mindset driven environment where everyone can thrive.

Beyond design, I'm a writer currently working on a book about design leadership in the age of AI. You can find me on weekends hiking with my dog, practicing speaking better Mongolian, making bad mom jokes and enjoy a good laugh with family and friends.

See My Work Work With Me
10+
Years of Experience
15+
B2B Products Shipped
4
Industries
What I Stand For

My Values

🔍
Customer First

Great design starts with genuine understanding of the human on the other end. I stay close to users throughout every project, not just at the start.

⚡
Bias to Action

I believe in iterating fast, learning faster. The best design decisions come from testing real assumptions with real users — not endless deliberation.

🌱
Growth Mindset

I hold myself and my teams to a high standard while maintaining psychological safety. Failure is a data point. Feedback is a gift. Growth is the goal.

Core Expertise

What I Do

01
Product Design

End-to-end UX — research, wireframing, prototyping, visual design, and handoff. Every fidelity, highest quality.

02
Design Leadership

Building teams, establishing process, creating culture, and advocating for design at the executive level.

03
Design Systems

Scalable, token-based systems that enable fast, consistent product development across teams.

04
AI-Powered Products

Designing for AI and ML — making complex intelligent systems feel intuitive, trustworthy, and human.

Tools & Methods

My Toolkit

Figma Sketch Protopie Framer Miro UserZoom Maze Usertesting.com Design Thinking Jobs-to-be-Done Journey Mapping Design Sprints Accessibility (WCAG) Agile / Scrum Atomic Design User Interviews Heuristic Evaluation A/B Testing

"Design is not just what it looks like and feels like. Design is how it works — and how it drives results."

— And I measure it that way.

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