What to Expect
Real talk for
founding UX designers.
This book isn't another rehash of design thinking theory. It's the book I wish I'd had when navigating my first founding designer role in an AI-native startup.
Honest about what's hard. Doesn't pretend there's a formula. But gives you frameworks, stories, and tools that actually work.
The AI native Mindset
How to make the transition to a founding designer without losing what made you a great designer.
Designing for startups
How to design for AI products that feel trustworthy, human, and genuinely useful — not just "a textbox"
Building Design Culture
Hiring, mentoring, creating culture, and maintaining your or your team's quality bar under pressure.
Design & Business
Speaking the language of business outcomes, influencing strategy, and proving the ROI of design investment.
Dannielle Dan
Dannielle is a product design leader with 10+ years building AI-powered B2B products across cybersecurity, fintech, ed-tech, and customer experience. She's led design at companies like PayPal, Microsoft, Armorblox, and Medallia.
Based in the San Francisco Bay Area, she's a team builder, mentor, and advocate for design's role in shaping the future of AI-powered products.