What I Offer
Services
UX Strategy & Consulting
Translating business goals into clear, actionable design direction. Identify design gaps and build a roadmap to fix them — whether you're launching, pivoting, or improving conversion.
- UX audits & heuristic evaluations
- Design roadmapping & OKR alignment
- Competitive analysis
- Experience strategy workshops
Fractional Design Leadership
Embed me as your design director — setting strategy, mentoring designers, and representing design at the leadership table, without the full-time overhead.
- Design team building & hiring
- Process & workflow design
- Designer mentorship & coaching
- Cross-functional alignment
End-to-End Product Design
From discovery through delivery — beautiful, functional, accessible products that real users love. Comfortable at every fidelity from sketches to pixel-perfect Figma files.
- User research & synthesis
- Wireframing & prototyping
- Visual & interaction design
- Design handoff & QA
Design System Development
I've built design systems from scratch at multiple companies. A scalable, token-based system that gives your team the building blocks to move fast without breaking the experience.
- Component library design
- Design tokens & theming
- Documentation & governance
- Figma library setup
Workshops & Speaking
Design thinking workshops, team alignment sessions, and talks on AI-powered UX, design leadership, and building inclusive products. Available for conferences and private engagements.
- Design thinking workshops
- Leadership team alignment
- Conference talks
- Executive coaching
Not Sure What You Need?
Let's have a free 30-minute discovery call. We'll talk through your challenges and I'll give you an honest assessment — no pressure, no commitment.
How I Work
My Process
Every engagement starts with deep listening. I don't come in with a pre-baked solution — I come in with curiosity, rigor, and a commitment to getting it right.
Discover
I spend time with your team, your users, and your data to understand the real problem — not just the stated one. This phase often surfaces the most valuable insights.
Define
Together we align on the problem, scope, success metrics, and constraints. Clear definition prevents expensive rework later. I facilitate this with structured workshops when needed.
Design & Iterate
I design in fast cycles, sharing work early and often. Feedback is incorporated continuously — not in a big reveal at the end.
Deliver & Measure
I stay close through implementation and track outcomes against initial success metrics. Great design is measured by impact, not aesthetics.